PAUL STOVER
A media organization. A new CRO. A hiring surge that signaled something bigger. Before anyone replied, the organization was already talking to itself.
You did not wait for a reply to start building. You mapped the org, wrote to five people at once, and let the organization convince itself before anyone picked up the phone. By the time the CRO joined the demo, the deal was already done in every room but his.
"Multi-threading is not a tactic you use after the first call. It is the architecture you build before anyone talks to you."